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Tactical Marcomms Specialist (Campaign Manager)

Employment Type:
Type of Job:
Pharmaceutical Management Jobs, Market Access Jobs, Pharmaceutical Marketing Jobs
South East England
Salary Description:
Competitive Salary Offered
UK Pound
Oxford Nanopore Technologies
Job Ref:

The Role….

We are seeking a Tactical Marcomms Specialist to support our lead generation, lead conversion and customers expanding their use of nanopore technology. This role is critical as we continue to build the global reach of our business.

We use a variety of channels to enhance authentic stories of the use of nanopore technology by our thriving and innovative scientific customer community. The Tactical Marcomms Specialist will be responsible for ensuring relevant, engaging and informative materials are seen by existing and potential customers, in a coherent way. The role will encompass planning, execution and analysis.

The successful applicant will be a dynamic and enthusiastic contributor to the Marcomms team, highly intelligent, articulate and a great team worker.

The Details…..

The Tactical Marcomms Specialist will work within the marketing communications framework to actively manage the handling of outbound marketing campaigns.

They will work to ensure the retention and progression of existing customers plus develop successful lead generation activities. They will be required to work closely with the existing Marcomms team, Market Development, Sales and Product Management to create campaigns that best address the needs and aspirations of each customer.

Scientific content included in these campaigns will include scientific content from White Papers, customer videos and testimonials, publications & social media. These are created across the MarComms team working in collaboration with internal and external scientists, and your role will be to work with these teams to understand the nature and impact of these materials and to deploy them across the relevant channels.

Responsibilities will include, but not be limited to:

Create plans for multi-discipline, integrated digital marketing, working with an internal and external scientific team to ensure content is created and deployed accordingly
Working with or CRM and automated marketing platforms
Accountable for the creation and delivery of innovative and engaging activities
Media buying where appropriate
Develop metrics and track “campaign” effectiveness utilizing internal and external reporting methods and report out
Identify opportunities and trends
Understand the vision and tone of voice of Oxford Nanopore, where the customer is at the heart of our community and we support the sharing of customer stories by customers

What We Are Looking For…..

Previous experience in marketing/Marcomms is essential with proven success in managing multi-discipline, integrated campaigns. Ideally the candidate will be creative from an idea perspective, with an eye for design and detail with an understanding of the power of storytelling, particularly in science. A background of working within the life science industry is needed with knowledge of molecular genetics and genomics preferred.

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.

Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.

Contact Details:
Oxford Nanopore Technologies
Tel: +44 (0) 845 034 7900
Contact: Sabrina Adams

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