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Integrated Strategy Director – Healthcare Marketing

Employment Type:
Type of Job:
Healthcare Market Research Jobs, Healthcare PR Jobs, Other
Salary Description:
UK Pound
Thorp Associates
Job Ref:

Integrated Strategy Director – Healthcare Marketing

It’s official. Being a ‘disruption partner’ is now a thing. An actual thing! And this agency are nothing short of sensational at planning and implementing their disruptive tactics in the wellness space. They’re also darned good at being a strategic, engagement and creative partner – so if you fancy shaking things up a bit in an empathetic yet ground-breaking agency, then you’re bound to be a natural fit. As a newly-created agency in a well-established industry-giant, this is a rare opportunity to make your mark in a team who are enjoying pushing the boundaries of what they can achieve. As their name suggests, the Integrated Strategy (IS) department are bringing a whole host of multi-faceted strategies together into one unified approach – obviously. And in the process, they’re delivering even better results for their clients and the overall business by identifying big fat juicy possibilities. And who doesn’t love a juicy possibility?! Join them, and get on board with their spectacular ambitions.

The role:
Helping clients future-proof their businesses. Building brands. Reaching and creatively engaging with customers – and challenging clients to embrace ideas that make them feel a bit uncomfortable. The whole remit will fall into your lap when you’re defining the agency’s multi-channel integrated engagement strategy and inspiring the team on the potential that exists within such wizardry. Ensuring brand, digital, social, CRM, medical, and analytics are combined with a strategic approach, you will identify which skills, resources, platforms and partnerships you need to truly wow your designated brands. Reporting directly to the Head of IS, you’ll be at the helm of shaping how the clients do things differently, using your knowledge of market research methodologies to push their innovation and evolution. And as a member of the senior leadership team, you’ll be central to shaping the capabilities and processes within the agency too – so if that means encouraging your colleagues to be disruptive and think differently, then go right ahead!

You will:
• Be a change agent. Yes, a change agent! With experience of connecting brand, digital, social, content, channel and CRM
strategies into one coherent approach.
• Be a bit of an all-rounder with an agency background, and commercial B2B and B2C experience in the pharma, health or
wellness space. Oh, and you’ll also have developed new capabilities and processes. Like we said, you’ll be an ALL-
ROUNDER people.
• Be passionate about transforming brands into integrated businesses.
• Love creating and telling stories – so you’ll need to be a whizz at listening and interpreting complex insights and information
• Be a communications guru – verbal and written. Which will also come in handy when you’re mentoring and managing the
• Love a bit of hobnobbing with senior stakeholder and clients.
• Ideally know the tools of the trade. Things that would make the agency weep with joy would be Google Analytics or Omniture,
social listening and management tools, CRM tools such as Hubspot, Mailchimp or Salesforce and InVision, plus SKETCH or
any other UX visualisation tools.

If you think this sounds like something you’d be interested in please apply via this advert or send your CV to Emma at Thorp Associates – .

Due to the high level of applicants we receive, if you don’t hear back from us in the next 14 days, unfortunately you have been unsuccessful on this occasion.

Contact Details:
Thorp Associates
Tel: +44(0)1293 850 800
Contact: Emma Thorp

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